The design process typically involves several steps. First, there is the identification of the problem or challenge. This is followed by research to understand the context and constraints. Next, ideas are generated through brainstorming and other creative techniques. These ideas are then developed into concepts, which are evaluated and refined. Prototypes may be created and tested, leading to further refinement. The final step is the implementation of the design solution. This process is iterative, meaning it often involves going back and forth between steps.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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