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The transition from a red ocean to a blue ocean strategy involves a systematic approach based on principles that create a significant leap in value, making competitors irrelevant. This approach is comprehensive, easy to learn, and implementable for both new start-ups and existing businesses that want to push boundaries within their industry. The blue ocean strategy provides a clear four-step process to help redesign the market.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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The systematic approach of the blue ocean strategy is founded on principles that can create a great leap in value that can make competitors irrelevant. The principles are comprehensive, easy to learn, and easy to implement for a new start-up or an existing business that wants to push the boundaries in a red ocean within their industry. Blue ocean strategy provides a clear four-step process to help readers redesign their market.
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How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your current marketplace and instead tread new territories that make existing competition irrelevant. Use this presentation to learn and implement Blue Ocean and innovate your business strategies.
What positions your organization as a force to be reckoned with? Use our Core Competency Analysis deck to select, develop, and analyze the resources and skills that distinguish you in the marketplace.
Use your Strengths to overcome Weaknesses, and seize Opportunities to overcome Threats with our SWOT Analysis deck. Devote your resources on campaigns and initiatives that drive success.
Understanding your position in the market by comparing yourself against your competitors. Use our Competitive Landscape Analysis presentation to finetune your objectives and approaches and save hours of work.