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The three key techniques of Blitzscaling are: designing an innovative business model, implementing an innovative strategy, and using an innovative approach to management. The innovative business model should be designed for growth, ideally before starting the company. The innovative strategy should build growth factors into the model through network effects and implement a financial strategy that supports aggressive spending. The innovative approach to management should recognize the human resources challenges brought by rapid growth, acknowledge key transitions, and follow some counterintuitive rules. These techniques contribute to rapid business growth by prioritizing speed over efficiency in the face of uncertainty, thriving on positive feedback loops, and being adaptable to rapidly-changing environments.
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Blitzscaling is a strategy of prioritizing speed over efficiency in the face of uncertainty. It is an offensive strategy that thrives on positive feedback loops. It is based on three key techniques. First, design an innovative business model that can truly grow—ideally, before starting the company. Second, implement an innovative strategy—build growth factors into the model through network effects and implement a financial strategy that supports aggressive spending. Third, use an innovative approach to management, recognizing that the rapid growth of blitzscaling brings significant human resources challenges. This means acknowledging key transitions and following some counterintuitive rules. Although blitzscaling was developed in Silicon Valley it can—and, increasingly, does—apply to industries and regions throughout the world. It is the key business development approach to use in a rapidly-changing world.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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