The top eight video streaming services are estimated to spend around $140 billion on content this year. With customer acquisition costs rising in a saturated market, this is no longer sustainable without additional monetization strategies. They need to compete for global subscribers, and most of that growth will likely come from emerging markets where price points are lower.

stars icon
25 questions and answers
info icon

The growth of video streaming services in emerging markets is expected to be higher than in established markets. This is because established markets are becoming saturated, with customer acquisition costs rising. On the other hand, emerging markets offer a large pool of potential new subscribers, and the lower price points in these markets make the services more accessible to a larger audience.

The potential consequences of not having additional monetization strategies for video streaming services could include unsustainable spending on content, increased customer acquisition costs, and difficulty competing for global subscribers, especially in emerging markets where price points are lower.

Video streaming services can manage their content spending to remain sustainable by implementing additional monetization strategies. This could include introducing tiered subscription models, incorporating advertising, or offering premium content at an additional cost. They could also focus on producing high-quality, exclusive content to attract and retain subscribers. Furthermore, they could explore partnerships or collaborations to share the costs of content production.

View all 25 questions
stars icon Ask another question
This question was asked on the following resource:

Mind Map Collection

How do you inspire salient ideas and collaborate with your team in a brainstorm session? Use our Min...

Download template
resource preview

Download and customize more than 500 business templates

Start here ⬇️

Voila! You can now download this Presentation