Question
One case study that demonstrates the effectiveness of A/B testing is the one conducted by Blick. One month into the testing, the Blick team saw significant success and ROI from their editorial A/B testing. On average, page impressions per visitor increased by 4.9%, and the click-through rate on the homepage to the article increased by 19.7%. This case study clearly shows how A/B testing can be used to improve user engagement and increase conversion rates.
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One month into the testing, the "Blick" team saw tremendous success and ROI from their editorial A/B testing. In fact, on average, page impressions per visitor increased by 4.9%, and the click-through rate on the homepage to the article increased by 19.7%. "Blick's" Head of Digital Media, Martin Fessler, said: "The aim with A/B testing is really to completely integrate it in our process."
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