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There are numerous case studies that demonstrate the effectiveness of Competitive Landscape Analysis. For instance, the case of Google vs Bing in the search engine market. Google's consistent analysis of the competitive landscape allowed it to stay ahead by constantly innovating and improving its search algorithms. Another example is the rivalry between Apple and Samsung in the smartphone market. Both companies continually analyze each other's products and market strategies to gain a competitive edge. These case studies show that Competitive Landscape Analysis is crucial for understanding market dynamics and making strategic decisions.
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Evaluate your position in the market and familiarize how you compare against competitors to do more of the right things. Use this Competitive Landscap...
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Gaining a competitive advantage is tough because the majority of sales and pitches are usually "killed by the silent but deadly alternative: Status Quo." But this, of course, in no way means that the situation is hopeless. There are ways to put up a good fight. "Accepting and acknowledging the competitor is the best place to start, and it goes a long way," a venture capitalist, Michael Smerklo, writes in his piece for Forbes. By doing so, Smerklo argues, you'll gain the following:
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