The specific case studies demonstrating the effectiveness of the Innovation Ambition Matrix are not mentioned in the provided content. However, many companies across various industries have successfully used this tool. For instance, Google's Alphabet structure can be seen as an application of the Innovation Ambition Matrix, where core businesses like Search and Ads are at the center, and new ventures like Waymo or Verily are in the outer circles. Similarly, Amazon's expansion from online bookselling to cloud services (AWS) and consumer electronics (Kindle, Echo) also reflects the principles of the matrix. These examples demonstrate how the matrix can guide companies in balancing their innovation efforts between improving existing products, developing related products, and creating new-to-the-world products.
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Without adequate innovation, you risk falling behind in even what you do well. So how can an organization ensure its business transformation endeavors...
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You want to transform your business, but how do you ensure your innovations succeed? We'll explain tools that execs can use for innovation and transformation the right way, including an innovation ambition matrix, the Kubler-Ross Change Model curve, a SCAMPER Mind Map, Maturity Assessment Scoreboards and the Phase-Gate Process, all of which you can download and customize for your needs.
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