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In the 90s, Apple faced significant challenges, including losing market share to Microsoft and struggling with networking and memory management issues. Steve Jobs overcame these challenges by acquiring NeXT, whose operating system was a good fit for Apple's needs. Jobs returned to Apple as an advisor and quickly moved trusted people from NeXT into top positions at Apple. He eventually took over as CEO and led Apple through a metamorphosis, transforming it into a company capable of creating new and innovative products.
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In the '90s, Apple had lost market share to Microsoft. It was desperately searching for an operating system that could solve its networking and memory management issues. NeXT's operating system was the best fit. Apple eventually bought NeXT for $400 million, and Jobs was back as an advisor to the chairman. Immediately, he put trusted people from NeXT into the top ranks at Apple. Soon, Jobs took the helm as CEO. When Jobs asked Marakkula for advice on turning around Apple, he responded that lasting companies know how to reinvent themselves. Microsoft had beaten Apple in the Personal Computer market. Apple had to undergo a metamorphosis and become a company that builds something new.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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