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While developing the iPhone, Steve Jobs and his team faced several challenges. One of the main challenges was simplifying the complex features that other smartphones had. They had to pioneer a new technology, multi-touch, and replace physical keyboards with a fluid software interface. This was a significant shift from the existing technology and required extensive research and development. Additionally, they had to ensure that the iPhone was not just a phone but a revolutionary product that combined the features of an iPod and an internet communications device. This required a high level of innovation and creativity.
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Jobs' next target industry was smartphones. Jobs and the team relentlessly worked to simplify what other phones made complicated. Apple pioneered multi-touch and made a phone that replaced physical keyboards with a fluid software interface. At the launch in 2007, Jobs said that he was introducing three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. Then he revealed that it was one single device: the iPhone. Within three years, Apple had sold 90 million iPhones and cornered more than half the global cell phone market profits.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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