The implications of marketing budgets making up almost 10% of companies' overall budgets in 2022 could be numerous. Firstly, it indicates the increasing importance of marketing in business strategies. Companies are willing to invest more in marketing to reach a wider audience, increase brand awareness, and drive sales. Secondly, it could lead to more competitive marketing landscapes, as businesses strive to outperform each other with innovative marketing tactics. Lastly, it could also imply a shift in business priorities, with more focus on customer acquisition and retention.
How do you grow your business with informed decisions? Budget planning is a powerful tool to manage...
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