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The potential societal effects of a shipping company moving towards carbon neutrality could be significant. Firstly, it could lead to a reduction in greenhouse gas emissions, contributing to the fight against climate change. This could also set a precedent for other companies in the industry, leading to a wider shift towards sustainable practices. Additionally, it could lead to job creation in the renewable energy sector, as the company would need to invest in new, green technologies. Finally, it could lead to increased customer loyalty, as consumers are increasingly looking to support businesses that are taking steps to reduce their environmental impact.
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Understand what your priority content and message should be. Think about how to get important brand info across, while also addressing customer concerns? If you're a shipping company, perhaps you're required to move toward carbon-neutrality by new legislation. A large portion of your customers may also care about the environment. So that's a win-win.
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