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When Steve Jobs returned to Apple, he made a series of shrewd and necessary business choices to help the company regain its footing. Despite Apple's shrinking market share, Jobs' strategic decisions were instrumental in turning the company around. The specifics of these decisions are not detailed in the content provided.
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Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their success to personal decision-making skills. We read th...
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When Steve Jobs first returned to Apple, he didn't do much that was remarkable. Given Apple's shrinking market share (about 4% of the PC market when he rejoined), he did what any right-thinking strategist would do, according to Rumelt: he made a series of shrewd, necessary business choices that made sense.
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