By 'nailing it in a smaller network', Chen refers to the strategy of starting small, perfecting the product or service in a smaller, more manageable environment before expanding to larger networks. This could be a single city, a college campus, or small beta tests at individual companies. Only after succeeding in these smaller networks, the businesses then gradually expand to conquer larger markets or even the world.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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