Mixing your pricing message means sending inconsistent or conflicting information about your product's price to your customers. This can happen when you frequently change your prices, offer different prices to different customers, or communicate your prices unclearly. It's a mistake because it can confuse customers, damage your brand's reputation, and lead to a loss of trust. Customers prefer clear, consistent pricing, and they may choose to shop elsewhere if they feel your pricing is unpredictable or unfair.
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