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In the context of branding, 'less is more' refers to the idea that simplicity and clarity are more effective than complexity and excess. It suggests that a brand should be able to convey its message, values, and promise in a simple, concise manner. Overloading the audience with too much information or too many elements can dilute the brand's message and make it less memorable.
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Origin — Do you know who your business is? And can you say with confidence where your business has the most credibility? Purpose — You should be prepared to say what your purpose is in 12 words or less! Vision — Do you know and understand what your brand vision is? Be prepared to paint a clear picture of the future of your business. Riding Waves — Do you know what current or future wave your business is riding? Take some time to list the trends that will power your success, and study each carefully to make sure they match your business. Your Brandscape — Who are your top competitors, and how do they rank? The Only ___ That ___ — Brainstorm and decide what makes your business the "best and only" one to fulfill the promise or deliver the best experience? Complete the sentence: Our brand is the only ___ that ______. Add or Subtract — Less really is more. Know when to add, and when to subtract. Find Brand Loyalists — Who is in your brand community? How can you find ways for them to contrib...
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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