The phrase 'Marketing is Not a Department' implies that marketing is not confined to a specific department within a company. Instead, it is a holistic approach that should permeate all aspects of a business. Every action a company takes, every service it provides, and every interaction it has with its customers can be seen as a form of marketing. Therefore, marketing is a responsibility that should be shared by all departments and not just the marketing department.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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