What does the term 'wish' refer to in the context of the book?

The author uses Logos, or logical appeal, in this part of the book by providing a clear and rational explanation of the concept of desire. He doesn't just state that desire is important, but explains why it is so, stating that it's an intense passion that motivates action. He further elaborates on the characteristics of a true desire, stating that it must be precisely defined and have a timeline, and that it should result in a specified good or service. This logical and detailed explanation serves to convince the reader of the importance and role of desire in achieving goals.

In the book Think and Grow Rich, Napoleon Hill emphasizes the principle of desire. He doesn't refer to a casual wish, but an intense passion that drives a person to action. For instance, if someone has a burning desire to start a successful business, they must define their goal precisely, such as aiming to open a chain of restaurants within five years. This goal must be specific, measurable, and time-bound to prevent it from becoming mere wishful thinking. The person must also identify what good or service will result from achieving this goal, like providing quality food and excellent service to customers.

Desire, as defined by Napoleon Hill in his book, is not a mere wish but a strong passion that drives a person to take action. It is the starting point of all achievement and a keen pulsating desire, which transcends everything. It is the intense emotion that pushes individuals to go beyond their comfort zones and strive for their goals.

Desire is not a vague longing, but a powerful force that can be harnessed and directed towards achieving specific goals. It is important to have a clear and precise understanding of what one desires, as this clarity can help to focus efforts and maintain motivation when faced with challenges.

Moreover, a desire should be time-bound. Having a timeline for achieving your desire gives a sense of urgency and can help in maintaining focus and motivation. It also provides a measure to track progress.

Lastly, the outcome of the desire should be specific. It could be a tangible good or a service, or it could be a personal achievement or satisfaction. The key is to know exactly what you want to achieve, which will guide your actions and decisions towards fulfilling your desire.