In the growth potential and harmony analysis of key accounts, several factors are considered. For growth potential, the primary factor is revenue. The potential for revenue growth from the account is assessed. For harmony, it's more of a qualitative rating system. Factors such as the account's strategic fit with the company, the culture of the account, the vision of the account, and how well the account aligns with the company's overall strategy are considered. The aim is to prioritize accounts based on return on investment and synergy.
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