Several factors contribute to a competitor's positioning. These include the type of competitor they are (direct or indirect), their pricing strategy, their strengths and weaknesses, and their unique value proposition. Other factors could include their corporate culture, their identification of under-serviced niches, and their understanding of their ideal customer DNA.
This question was asked on the following presentation:
Evaluate your position in the market and familiarize how you compare against competitors to do more of the right things. Use this Competitive Landscap...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Use this slide to list and discuss your top competitors. Make sure to include the vital information about them, such as what kind of competitor they are (direct or indirect), their positioning, pricing, strengths and weaknesses. With this slide, communicate the areas for competitive advantage improvement. These include corporate culture, under-serviced niches identification, unique value proposition establishment and your ideal customer DNA identification.