Several factors could have contributed to Netflix's decision to introduce ads. One of the main reasons could be the company's disappointing performance in terms of subscriber growth. In April, Netflix not only missed analysts' expectations for subscriber growth by 2.5 million, but it also lost subscribers for the first time ever. Additionally, the company announced that it would lose more subscribers. Following this announcement, Netflix's stock lost a third of its value, and its share price dropped by $500 from its previous peak. These factors could have led Netflix to believe that introducing ads could help improve its financial performance and attract more subscribers.
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