When pricing a product for a successful go-to-market launch, several factors should be considered. Firstly, understanding the customer value is crucial. This involves knowing what the customer values and how much they are willing to pay for that value. Secondly, the price of the product should be compared with that of direct competitors. The goal is to provide high value at a reasonable price point relative to the competition. It might be tempting to start a product at a high price point, especially if it provides high value. But successful product launches often need a lower relative price compared to the competitors.
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