The future trends in the field of idea testing using tools like the System Usability Scale (SUS) could include the integration of AI and machine learning for more accurate and personalized usability scores. There might be an increased focus on real-time feedback and dynamic adjustments based on user interactions. Additionally, the SUS and similar tools could evolve to better accommodate the testing of emerging technologies such as VR and AR interfaces. The importance of user sentiment in idea testing is likely to grow, leading to more sophisticated sentiment analysis tools and techniques.
How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next bi...
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