When a networked product 'hits the ceiling', it means that it has reached its maximum potential or limit within its current network. This could be due to a variety of reasons such as saturation of the market, limitations of the product itself, or the inability to expand the network further. At this point, the product may need to innovate, expand to new markets, or find ways to increase its value within the existing network.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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