This partnership could potentially increase Microsoft's visibility and reach, as their ads would be displayed to Netflix's vast user base. It could also provide a new revenue stream for Microsoft and strengthen their position in the advertising market.
This question was asked on the following presentation:
How do you inspire salient ideas and collaborate with your team in a brainstorm session? Use our Mind Map collection to visually organize information...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Why did Netflix choose Microsoft as its ad partner? On Netflix's Q2 earnings call, the company announced it lost 970,000 subscribers. This was Netflix's second straight quarter of subscription losses, after it lost 200,00 in Q1. To make up for this lost market share, Netflix needed a plan: and that plan became the launch of an ad-supported version. A few months later, Netflix had a partner to run these ads: Microsoft.