The strategies presented in Zag could be beneficial to a wide range of industries. Any business that relies on branding and marketing to differentiate itself could find value in the unique approach presented in the book. This includes industries such as retail, technology, hospitality, entertainment, and more. The focus on elements like focus, difference, trend, and communications can be applied to virtually any industry where branding and marketing play a crucial role.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary