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Khanna and Graham Walker suggest that for businesses to succeed, they need to tailor their business models to each new nation's specific characteristics. They may need to adapt to the gaps in a country's product markets, its input markets, or both. However, they must maintain their core business propositions even as they adapt their business models. If they make too radical changes, these companies will lose their advantages of global scale and global branding.
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To succeed, the scholars say, business models need to be tailored to each new nation's particularities. " may have to adapt to the voids in a country's product markets, its input markets, or both. But companies must retain their core business propositions even as they adapt their business models. If they make shifts that are too radical, these firms will lose their advantages of global scale and global branding," Khanna and Graham Walker write in their article for "Harvard Business Review" ("HBR").
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Where to find new opportunities in an ever more competitive market? Use our Emerging Markets presentation to inspire expansion at the global level and...
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