A/B testing, also known as split testing, is a method of comparing two versions of a webpage or other user experience to determine which one performs better. It is a way to test changes to your page against the current design and determine which one produces positive results. It is a method to validate that any new design or change to an element on your webpage is improving your conversion rate before you make that change to your site code. In startups, A/B testing can be used to understand user behavior, improve user experience, and increase conversion rates.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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