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A MARCI Chart is a strategic tool used in business planning and strategy development. It stands for Market, Attractiveness, Risk, Capability, and Investment. It's used to evaluate potential markets for entry by assessing their attractiveness, the risks involved, the company's capability to enter and compete, and the investment required. It can be used in a market entry strategy to identify and prioritize potential markets for entry based on these factors.
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The template includes slides on Buyer Values and Buyer Value Migration, Comparative Market Study, Scenario Analysis, Revenue vs. Market Size, Competitive Matrix, Strategy Implementation, Product Portfolio Strategy, Investment Projection, MARCI Chart, Market Selection Criteria, and many more. Stick to the end, and we'll explain how Apple could use these strategies to navigate their next big market entry move: self-driving car software.
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Is your business eyeing a new market? Use our Market Entry Strategy presentation template to discover if an expansion investment is worth it. Whether ...
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