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Does your company need to enter a new market? Download the Market Entry Strategy presentation template to discover if a market expansion investment is worth it. Whether you want to enter a new geography, new sector, or new demographic, a strong market entry strategy is required to plan out the likelihood of success vs the cost of failure.

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Questions and answers
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A company can recover from a failed market entry strategy by first analyzing what went wrong. This could involve conducting a thorough market analysis, reviewing the execution of the strategy, and understanding the competitive landscape. The company should then revise its strategy based on these insights, possibly seeking external advice or partnerships. It's also important to maintain a strong internal culture during this recovery period, as employees need to be motivated and believe in the new strategy.

A failed market entry strategy can have several impacts. It can lead to financial losses due to the investment made in the new market. It can also damage the company's reputation, making it harder to succeed in future attempts to enter new markets. Additionally, it can lead to a loss of potential customers and market share. It may also divert resources and attention away from other profitable areas of the business.

A company's existing market can greatly influence its strategy for entering a new market. The company's knowledge, experience, and reputation in its existing market can be leveraged to gain a foothold in the new market. Additionally, the company's understanding of its customer base, their needs and preferences, can help shape the strategy for the new market. However, it's important to conduct thorough market research as the new market may have different dynamics and customer behaviors.

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The template includes slides on Buyer Values and Buyer Value Migration, Comparative Market Study, Scenario Analysis, Revenue vs. Market Size, Competitive Matrix, Strategy Implementation, Product Portfolio Strategy, Investment Projection, MARCI Chart, Market Selection Criteria, and many more. Stick to the end, and we'll explain how Apple could use these strategies to navigate their next big market entry move: self-driving car software.

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After successful market entry, some strategies for scaling up operations include:

1. Expanding the product portfolio: This involves introducing new products or services to the market.

2. Increasing production capacity: This can be achieved by investing in new technology or hiring more staff.

3. Expanding geographically: This involves entering new markets or regions.

4. Building strategic partnerships: This can help to increase market reach and share resources.

5. Investing in marketing and sales: This can help to increase brand awareness and attract more customers.

These strategies can help in identifying potential partners for market entry by providing a comprehensive analysis of the market. The Comparative Market Study can help in understanding the competitive landscape and identifying potential partners who have a strong presence in the market. The Strategy Implementation slide can help in understanding how to effectively collaborate with these partners. The Product Portfolio Strategy can help in identifying partners who have complementary products. The Investment Projection can provide an estimate of the financial resources required for market entry, which can be useful in negotiations with potential partners.

Some strategies for dealing with regulatory challenges in a new market include understanding the local laws and regulations, hiring local experts or legal advisors, conducting a thorough market study, and developing a strong compliance program. It's also important to stay updated with any changes in the regulations and adapt accordingly.

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Buyer values

The first step to any market entry is an assessment of the opportunity available. This buyer values visualization allows the input of data from market research to rank different aspects of a product or service based on whether or not users will value it. The expected value a user wants from a product is listed out along with the opportunity that exists to service that market. For example, an existing market comes with high opportunity based on past precedents, while an emerging market has high potential with less competition to gain a first-mover advantage. A market with minimal to no opportunity should be an area to avoid the dedication of further resources. (Slide 3)

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A business can use several strategies to avoid dedicating further resources to a market with minimal opportunity. First, it can conduct a thorough market assessment to understand the potential value and opportunity in the market. If the market shows minimal to no opportunity, the business should avoid investing further resources. Second, the business can use buyer values visualization to rank different aspects of a product or service based on user value. This can help the business identify areas with high potential and avoid areas with low potential. Lastly, the business can consider the competition in the market. If the market is emerging with less competition, it might be worth the risk to gain a first-mover advantage. However, if the market is saturated with competition and shows minimal opportunity, it would be wise to avoid further investment.

A business can assess the potential of a new market by conducting a thorough market research. This includes understanding the expected value a user wants from a product or service, the opportunity that exists to service that market, and the level of competition. For instance, an existing market may offer high opportunity based on past precedents, while an emerging market may have high potential with less competition, providing a first-mover advantage. A market with minimal to no opportunity should be avoided.

The potential risks of entering an emerging market include lack of established infrastructure, political instability, cultural differences, and potential for economic volatility. However, the rewards can be significant. These include access to a new customer base, potential for high growth, less competition, and the opportunity to establish a strong market presence before others. It's important to conduct thorough market research and risk assessment before entering an emerging market.

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Value migration charts

Because buyer's values change over time, value migration charts plot value changes of a typical product lifecycle from introduction to mass adoption to maturation or decline. While results aren't guaranteed, it's good to use these exercises and preparations to guide your market entry strategy. (Slide 4)

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Sure, here's a brief case study on a poultry feed business:

A poultry feed company, let's call it FeedCo, was struggling with low sales in a saturated market. They decided to differentiate their product by focusing on the nutritional value of their feed, which was higher than their competitors.

FeedCo conducted extensive market research to understand their customers' needs. They found that poultry farmers were increasingly concerned about the health and productivity of their birds. FeedCo used this information to market their feed as a premium product that could improve poultry health and productivity.

They also provided educational resources to their customers about the importance of nutrition in poultry farming. This helped to build trust and loyalty among their customer base.

FeedCo's strategy was successful. Their sales increased significantly and they were able to secure a strong position in the market.

This case study shows the importance of understanding customer needs and differentiating your product in a competitive market. It also highlights the value of providing educational resources to customers.

To increase your poultry feed business in a volatile market, you need to implement a few strategies.

First, understand your market. This includes knowing your customers' needs, the market trends, and your competitors. Use this information to improve your products and services.

Second, diversify your products. Don't rely on a single product. Offer a range of products to cater to different needs and preferences.

Third, improve your marketing strategies. Use different channels to reach your customers. This could be through social media, email marketing, or even direct mail.

Fourth, build strong relationships with your customers. This will help you retain your existing customers and attract new ones.

Lastly, manage your costs effectively. This will help you maintain your profit margins even when the market is volatile.

Remember, success in business is not just about having a good product or service. It's also about how you manage your business.

Entering the aqua feed business requires a well-planned strategy. Firstly, conduct a thorough market research to understand the demand, competition, and potential customers. Secondly, ensure you have a reliable supply chain for raw materials and a robust production process. Thirdly, regulatory compliance is crucial. Understand the regulations related to aqua feed in your target market and ensure your product meets these standards. Fourthly, build strong relationships with aquaculture farms and other potential customers. Lastly, have a strong marketing and distribution strategy. Use digital platforms to reach out to potential customers and distributors. Remember, success in this business depends on the quality of your product, your ability to meet demand consistently, and your relationships with customers.

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Comparative market study

Another form of analysis is a comparative market study. This slide compares a new market vs the rest of the world when it comes to an emerging market. The top graph compares a new market geography to the established market, while the bottom graph applies compares a mature product across a new market. An example of this would be if Apple were to chart its mature product, the iPhone, as it launches in a new market, like in India. For the mature graph, you can plot how long it will take the new market to reach the same penetration rate as the mature market. Use both comparisons to get a benchmark of how your existing product could stand in that new market. (Slide 11)

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Questions and answers
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Competitor analysis in an animal feed business involves several steps:

First, identify your main competitors. These could be local, national, or international companies that offer similar products or services.

Next, analyze their products. What types of animal feed do they offer? What are the ingredients? What are the prices? How do they market their products?

Then, evaluate their strengths and weaknesses. This could involve their financial stability, their reputation, their distribution network, their customer service, etc.

Also, understand their strategies. How do they attract customers? What are their sales tactics? What are their future plans?

Finally, monitor their activities regularly. This could involve following their social media accounts, subscribing to their newsletters, attending industry events, etc.

Remember, the goal of competitor analysis is not to copy your competitors, but to find ways to differentiate your business and offer better value to your customers.

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Scenario analysis

Scenario analysis plots expansion conditions. This visualization projects the current, or base scenario against favorable or setback scenarios. Since a new market or region comes with a lot of external forces, it's important to consider the macroeconomic relationships, political headwinds, institutional or upcoming regulations, and regional disparity of rules.

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The next visualization expands on the favorable scenario and tallies the individual impact of each category for the total additive impact. Because the synergy of all these favorable outcomes can be exponential, a separate datapoint accounts for the synergistic impact and the total market growth potential. With the same logic applied, the setback scenario can also be expanded on to tally the additive and collective impact of a failed market expansion in the following slide. Ideally, you would only want to move forward with a market expansion if both the favorable and setback scenarios result in considerable growth. (Slide 12-14)

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Revenue vs market size comparison

This visualization covers a standard five-year projection to compare the potential revenue growth of an existing or new product vs the overall market size. For example, in year five, while the overall sales reached $43 million, at $13.4M the new product hasn't caught up to the existing product. This means the existing product line needs nurturing even as the new market is entered so core revenues aren't jeopardized at the expense of a high potential experiment. (Slide 20)

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Case study: Apple

So how could a company like Apple use these strategies to conduct their own market entry strategy? Let's assume the rumors about Apple's upcoming "Project Titan" are true and Apple has a Car OS in development to control every aspect of a car's function, including self-driving capabilities. What could Apple do to assess the value of this major investment?

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It could conduct an assessment of buyer values to find out that many Apple users have a crowded nighttime routine that makes it difficult for a new streaming service like Apple TV+ to break into. But there's an emerging market in connected cars which fits nicely into its renewed focus on services.

With a fully self-driving car, now drivers don't have to focus on the road and can not only listen to Apple Music but even watch Apple TV+ in their cars. As automakers and lawmakers lay the groundwork for self-driving vehicle regulation, there's a high likelihood these vehicles will hit the market by the end of the decade. This justifies not only massive investments in Apple TV+ but massive investments in a fully self-driving car, which turns an hour commute into an extra hour to offer services like entertainment. A favorable scenario indeed.

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Conclusion

If the lack of a market entry scenario analysis and easy-to-customize visualizations are holding back your next market entry move, you need this presentation. Download the Market Entry Strategy presentation template for more slides on Competitive Matrix, Strategy Implementation, Product Portfolio Strategy, Investment Projection, MARCI Chart, Market Selection Criteria, and many more to save time and hours of work.

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