A Product Mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. It includes various product lines, product depth, and product width. It affects marketing in several ways. Firstly, a diverse product mix allows a company to reach a larger market and cater to a wider audience. Secondly, it helps in risk management as the failure of one product can be compensated by the success of another. Lastly, it provides multiple touchpoints for customer engagement, thereby enhancing the company's marketing efforts.
Make your goals measurable and proactively align your vision with new opportunities with our Marketi...
Download template