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A Product Mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. It includes various product lines, product depth, and product width. It affects marketing in several ways. Firstly, a diverse product mix allows a company to reach a larger market and cater to a wider audience. Secondly, it helps in risk management as the failure of one product can be compensated by the success of another. Lastly, it provides multiple touchpoints for customer engagement, thereby enhancing the company's marketing efforts.
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Our deck begins with an Executive Summary, then moves on to Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Marketing Management Process, Personnel Requirements, Financial Requirements, Marketing Plan Rollout Timeline, Gantt Chart and, finally, a variety of Marketing KPI Dashboards to always keep your goals in check.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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