A Unique Selling Proposition (USP) is a statement that describes what makes a brand or product unique and why customers should care about it. It's a key element in a brand's marketing strategy as it helps differentiate the brand from its competitors. A strong USP can contribute to a brand's success by attracting and retaining customers who value the unique qualities that the brand offers.
Convey your business message to the desired market effectively with an integrated marketing communic...
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