A Value Proposition Canvas is a tool that helps businesses to understand their customers' needs and wants, and how their product or service can meet those needs. It is divided into two sections: the company's offer and the customer segment. The company's offer includes the details of the product or service, the gains it provides to the customer, and the pain relievers it offers. The customer segment addresses the customer's needs, wants, and pain points. The canvas helps to ensure a balance between the gains provided by the product and the pain it relieves.
How do you communicate your value to customers? Use this presentation template to create your own Va...
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