A Value Proposition Canvas is a tool that helps businesses to ensure that their products or services are positioned around what the customer values and needs. It is divided into two sections: the customer profile and the value map. The customer profile describes the customer's jobs, pains, and gains, while the value map describes the products and services, pain relievers, and gain creators offered by the business. By comparing the two sections, businesses can ensure that their value proposition matches the customer's expectations and perceptions.
How do you communicate your value to customers? Use this presentation template to create your own Va...
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