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A 12-month marketing plan could include the following steps:
1. Setting marketing goals: This could include increasing sales, attracting new customers, or retaining current customers.
2. Identifying target market: Researching and identifying customer groups that have the highest probability of purchase.
3. Setting marketing strategy: This could include online advertising, email marketing, social media marketing, etc.
4. Budgeting: Determining the costs required to implement the marketing plan.
5. Implementing the plan: Starting to implement marketing strategies and tracking results.
6. Evaluation and analysis: Assessing the effectiveness of the plan and making necessary changes to improve performance.
This is just a general example and the marketing plan can change depending on the specific needs of your business.
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Follow along to learn the whole nine yards to organize a successful event: from the initial planning and budgeting phase, all the way to the day of the event. Using the spreadsheet, we will customize it to illustrate how the process works with two scenarios: a wedding and a conference. That will hopefully get both your personal and professional lives covered.
Asked on the following spreadsheet:
Organize a successful event with our Event Planner template. Set a budget, compile a guest list with table assignments and ticket sales options, struc...
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