IMG Furniture's strategy, although not explicitly mentioned in the content, can be inferred based on general business strategy principles.
IMG Furniture likely follows a similar strategy to the one outlined in the content:
1) They would articulate a winning aspiration, which could be to provide high-quality, comfortable, and stylish furniture.
2) They would determine where to play, which could be in the high-end furniture market or a specific geographic location.
3) They would develop core capabilities required to win, such as superior design and manufacturing processes.
4) They would implement management systems that support success, such as efficient supply chain management and customer service.
Remember, this is a general assumption based on the principles of business strategy. For specific details about IMG Furniture's strategy, it would be best to refer to their official communications or reach out to them directly.
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