Sales innovation refers to the process of introducing new, creative and effective methods in the sales process to improve efficiency and results. This could involve the use of new technologies, strategies, or approaches to reach customers, close deals, and increase revenue. It's about finding better ways to meet customer needs, enhance the sales process, and ultimately drive growth for the business. It's a key factor in maintaining competitive advantage in the ever-evolving business landscape.

stars icon
2 questions and answers
info icon

According to the Challenger sales model, a world-class manager is someone who excels in three key areas: Selling Skills, Coaching, and Sales Innovation.

Selling Skills (25%) refers to the manager's ability to effectively sell products or services.

Coaching (28%) involves guiding and mentoring the sales team to improve their performance and reach their goals.

Sales Innovation (29%) is the ability to introduce new and creative sales strategies or techniques.

This model suggests that Sales Innovation is the most significant contributor to a manager's performance.

stars icon Ask another question
This question was asked on the following resource:

The Challenger Sale: Taking Control of the Customer Conversation

How do you make your voice heard in a world of complex deals and risk-averse customers? How can you...

View summary
resource preview

Download and customize more than 500 business templates

Start here ⬇️

Go to dashboard to view and download stunning resources

Download