What is the 1-1-1 philanthropic model adopted by Salesforce and how does it work?

The 1-1-1 philanthropic model is an integrated approach to philanthropy adopted by Salesforce. It involves donating 1% of the company's software, 1% of its equity, and 1% of its employees' time to charitable causes. This model allows Salesforce to give back to the community in a significant way, and it has been a key factor in attracting and retaining employees who value philanthropy.

Question was asked on:

The Ohana spirit – "ohana" means "family" in Hawaiian and CEO Marc Benioff ensured that the family-like spirit was in the company's culture from the very creation of Salesforce in 1999. The "1-1-1" philanthropic model – philanthropy and community service have become a crucial part of the Salesforce culture and the company to engage its predominant Millennial and Gen Z employees. Using its integrated philanthropic approach – the "1-1-1" model, Salesforce donates 1% of its software, 1%t of its equity and 1% of its employees' time to pay it forward. As a result, Salesforce has made a list of workplaces that give back and was able to retain Millennial and Gen Z employees who name philanthropy as one of their core values. The culture – all Salesforce employees are expected to practice the company values of "Trust, Customer Success, Innovation, Giving Back, Equality, Wellness, Transparency and Fun." In its term, Salesforce's leadership empowers the employees by crafting their experience to...

Asked on the following presentation:

Team Rewards & Recognition

How can you make your team feel valued and stay motivated? Wrap up the year on a high note and recognize and reward the high achievers on your team. U...

file_save

Download free weekly presentations