What is the best slide in Account-Based Marketing (ABM) presentation?

The best slide in Account-Based Marketing (ABM) presentation can vary depending on the specific needs of your business. However, some of the most important slides often include:

1. The Opportunity Index slide: This slide helps identify the potential value of different accounts, allowing you to prioritize your efforts.

2. The Buying Committee Persona slide: Understanding the personas involved in the buying process is crucial for tailoring your messaging and tactics.

3. The Buying Journey slide: This slide maps out the customer's journey, helping you understand when and how to engage.

4. The Account Tiering slide: This slide helps segment your accounts into different tiers based on their value to your business.

5. The Tier-Based Channel Tactics slide: This slide outlines the different tactics you will use for each tier of accounts.

Remember, the best slide is the one that provides the most value to your specific situation.