The concept of a sales funnel is a marketing strategy that involves guiding potential customers through a process that starts with initial awareness and ends with a purchase. The 'funnel' metaphor is used because as potential customers move through this process, some drop out at each stage, resulting in fewer and fewer people as you move down the funnel. The goal is to provide value and build relationships at each stage, turning browsers into customers. A practical example of a sales funnel is the strategy used by Netflix, where they offer a free 30-day trial to attract potential customers, and then convert them into paying customers by offering the convenience of watching unlimited movies from home.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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