The concept of blue ocean strategy is about creating a new, uncontested market space (blue ocean) rather than competing in an existing industry (red ocean). This strategy encourages companies to focus on innovation that creates a whole new market, allowing them to avoid the cutthroat competition of red oceans, where profits are shrinking due to overcrowded competition and price wars.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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