Value-based pricing is a strategy where the price of a product or service is set based on its perceived value to the customer, rather than the cost of production or the market average. This strategy is often used for products that have a unique value proposition or a strong brand reputation. The goal is to position products based on their perceived place in the market relative to the competition and find a competitive edge. It requires a deep understanding of the customer's perceived value of the product and their willingness to pay for that value.
Need to improve your product pricing to maximize your profit margin? This Pricing Strategies Toolbox...
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