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The GIMI (Global Innovation Management Institute) innovation process is a structured approach to generating, developing, and implementing new ideas or solutions. It typically involves five stages:
1. Idea Generation: This is the initial stage where new ideas are generated. This can be done through brainstorming sessions, market research, customer feedback, etc.
2. Idea Screening: In this stage, the generated ideas are evaluated to determine their feasibility and potential for success.
3. Concept Development: The selected ideas are then developed into a concept. This includes defining the idea, its benefits, and how it will meet the customer's needs.
4. Business Analysis: This involves assessing the potential impact of the idea on the business. This includes financial analysis, market analysis, and risk assessment.
5. Implementation: The final stage involves turning the concept into a reality. This includes developing a prototype, testing it, and finally launching it in the market.
Remember, innovation is not just about creating new products or services, but also about improving existing ones and finding new ways to deliver value to customers.
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To be innovative, you need to know what is that next big thing that your customer wants. Use this slide to share your insights into the customer's mind. Use and to gather data and make predictions. With this slide, cover the results for Doblin's Ten Types of Innovation Model: Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Channel, Brand, and, finally, Customer Engagement. "You can't improve what you don't measure," so communicate innovation strategy Key Performance Indicators with your team, using this slide. Explain how you will measure and define success to achieve all your innovation goals.
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