Account-Based Marketing (ABM) originated in the early 2000s. It was developed as a strategic approach to business marketing based on account awareness, where an organization considers and communicates with individual prospect or customer accounts as markets of one. ABM was born out of the need for more account-specific insight and targeting in an increasingly digital world, with the goal of delivering personalized experiences to engage and convert high-value accounts.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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