A good pricing strategy can significantly impact a business's profitability. It ensures that the price of the product or service is aligned with the target audience's spending power, making it affordable for them. This can lead to increased sales and, consequently, higher profits. Moreover, a good pricing strategy is a marketing tool that can attract potential customers and initiate business relationships. It's important to note that the pricing strategy should be flexible, allowing for payment plans and installments, to cater to a wider range of customers.
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