Being the 'only' brand that offers a particular service or product can have significant impacts. It can give the brand a unique selling proposition, making it stand out in the market. This uniqueness can attract customers who are specifically looking for that product or service, leading to increased sales and market share. It also reduces competition, allowing the brand to set its own prices and standards. However, being the 'only' brand also comes with challenges, such as the need for continuous innovation to maintain uniqueness, and the risk of market isolation if the product or service does not appeal to a broad audience.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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