The book 'Zag' by Marty Neumeier has had a significant impact on the current business landscape. It has introduced a unique approach to branding and marketing, emphasizing the importance of focus, difference, trend, and communication. This model has been adopted by many businesses, leading to more effective branding strategies. The book's easy-to-understand, visual presentation of information has also made it accessible to a wide range of business professionals, further increasing its impact.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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