The Experience Economy can significantly enhance customer satisfaction. By focusing on providing transformative experiences, companies can exceed customer expectations and create a deeper level of engagement. This can lead to increased customer loyalty and satisfaction. For instance, Rawlings, the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers are people who enjoy baseball and a good game of catch. By focusing on this experience, they were able to improve customer satisfaction.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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