In the brand marketing model presented in Zag, communication is crucial as it helps to convey the brand's unique elements such as its focus, difference, and trend. It is through effective communication that a brand can successfully express its unique selling propositions and connect with its target audience. Communication also aids in driving home the points the brand is trying to make, making it an essential part of the brand marketing model.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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