Knowing the origin of your business is important as it helps in understanding the core values and principles upon which the business was built. It provides a sense of identity and credibility to the business. It also aids in defining the purpose and vision of the business, which are crucial for strategic planning and decision making. Furthermore, it can help in identifying the unique selling proposition of the business, which can be leveraged for competitive advantage.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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