Rapid experimentation with new products and business models is crucial in modern companies for several reasons. Firstly, it allows organizations to adapt quickly to changes in the market and stay competitive. Secondly, it fosters innovation by encouraging creative thinking and problem-solving. Thirdly, it enables companies to test and validate their ideas with minimal risk before investing significant resources. Lastly, it promotes a culture of learning and continuous improvement, which can lead to increased productivity and growth.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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